The original store at 95th and Nall also had a vegetarian restaurant. After Dan's father passed away in 1986, Cathy Isbell continued to run the business until Dan bought her out in 1998 and they moved down the street. He still works side by side with his mom every day.
“Vitamin business is hard to find somebody that you can not so much trust, but somebody that you can feel to take care of your customers,” Dan says.
And that care is something Dan takes seriously. It's not just about selling products, but getting to know the customers and their needs -- to make sure they're taking the right things.
“We're concerned about people's health and helping them use their supplements and their products effectively so that they can heal,” he says. “That they can use the products in a sense that they do receive benefit from it.”
Over the years, Manna Nutrition has welcomed the next generation of customers, just as their customers have witnessed the next generation of the Isbell family take over. It's those continued relationships that keep the company going.
“It's always rewarding for me when they come back into the store and say 'Hey, this product that you recommended for me helped.' Or 'The advice that you gave me on this product really helps.'”